A Solid List
Define who you are targeting. The goal is to call people or businesses that have a good chance of being interested in your product, service, or the information you are about to provide.
Pick the Right Tool for all kinds of receptions
Our service allows you to send your broadcast to a live person or answering machines and provides features that allow your target to interact. For example: Press 1 live answer transfer will allow them to speak directly with someone once they press 1.
Correct Timing
The timing of your voice broadcast depends on whether you want to reach a live person or an answering machine.
If you want to reach a live person, determine when your target will be free to take calls. Experiment a little as small changes mean big differences in success or failure. Most broadcasters feel late afternoon and evenings are best for residential campaigns. Others are quite successful on Saturday mornings or even Sunday evenings. Business campaigns seem to do better in the afternoon right after lunch and do not do as well on Mondays or Fridays.
If you want to reach an answering machine, usually for both businesses and residences it's best to schedule calls in the early a.m. hours. For residences, the early afternoon hours work well too for many are not home from work yet.
The Right Caller ID
Many people check the caller ID before they answer. You will increase your answer rates with a nondescript caller ID, or you can use the PostCalls caller ID which has been very well received.
The Right Voice
When you record your message, we suggest a friendly, relaxed tone. Make it sound like you are just a friend calling. Do not start with tip offs like “Stand By For An Important Message”. This will cause lots of hang ups. Don’t make it sound like you are reading a script or doing a radio commercial. Make your calls sound conversational.
The Right Message
Your message should be less than 60 seconds, ideally between 30-40 seconds. It should get their attention in the first two to three seconds by addressing your target correctly. For example: If you are calling a dentist, you might start with “Hello, this is Cindy. I know how hard it is for dentists to stay in touch with their patients…but we can help.” This makes the receiver feel like you have a message just for their industry and also makes them much more apt to listen. Keep it simple, just one message. End with something like, “To speak with me personally, press 1 now.” We suggest including your web address, especially if it’s easy to remember. If the web address is long, spell it out; most people won’t have a pen handy and probably won’t do the work to find your site.
