There are many companies that use voice broadcasting to get their message out to their customer base. Similar to direct mail, you want to make sure that the list you buy is a good list. You want to target the right people, people that are actually interested in what you have to offer so that you are not wasting time or money. There is one issue with automated calls if you plan on using them for international calls. You need to be aware of the laws and regulations that govern automated calls. In 2009 the United States amended the laws in regards to automated calls, stating that pre-recorded calls could not be sent to customers unless they have received a signed written agreement stating that they are interested in getting pre-recorded calls.

Voice Broadcasting Service

There are some types of pre-recorded calls that are allowed to be sent without written permission. These include campaign calls for political candidates urging you to get out and vote, not for profit calls from agencies like the Humane Society, weather warnings, public service announcements announcing school related closings and so on. Many advertisers also use pre-recorded calls to do their business to business marketing. If you happen to leave a message on voicemail or an answering machine it is important that you provide a number for the person to call and “opt out” of receiving future calls.

If you have the authorization to call your customers you are at a definite advantage, as voice broadcasting is a very effective way to advertise. As an example, this tool can be used to call your previous customers and make them aware of new specials you are running. As great as this form of marketing is, it is very important that you are aware of the regulations that apply to voice broadcasting so that you reap benefits and not end up in any legal trouble. Generally speaking the majority of companies are not allowed to use this type of advertising.

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The first step is to solidify why you are sending out this message. To make sure that your pre-recorded message is effective you want to use it for the right reason. Think about it for a moment or two. You can use this advertising tool to send out message about new products… a more effective use would be sending out a call about a big blowout sale that you are having. Selectiveness is vital to effectiveness, you want people to want your phone call… not dread it.

Voice Broadcasting Service

Step two; take time to carefully write out the script for the message you are going to use. The actual message is the most important part of the voice broadcasting campaign you are getting ready to launch. The point of your call should be very clear, as well as all the pertinent details the listener is going to need. Don’t only think about how the message looks on paper, but how it sounds when you say it. You should take the time to make sure that the words you are using are clear and that when you say the message it comes across clearly and makes sense. You have to read the message for clarity and then listen to how it sounds to make sure it is still clear.

Step three, start your message with an attention getter. This is vital to grabbing the listener’s attention. This means you should be offering your listener something enticing, such as a deal. Make sure that this is done quickly; if you take too long you run a high risk of them hanging up. The middle part of your message should give the details of your message, and the message should close with a call to action. Creating a sense of urgency is important so that your listeners do what it is you want them to do.

The only way to get the results you are after with your voice broadcasting message is to make sure it is clearly written and clearly delivered. Grab their attention with a great deal, move to the purpose of the call and close with a call to action. Let them know time is of the essence and waiting too long will cause them to miss out on something that would make their life/business better!

Voice Messaging Service

There are a number of different services available out there for voice broadcasting and finding the right one for you and your company can be tricky. You want to look for a quality dialer service, one that will be able to send out your voice messages legally to your prospective customer base, members or community so that you do not run into problems with the “Do Not Call” List. Typically you will have a different message, one for a live person and one for an answering machine/voicemail.

A quality voice broadcasting service is going to be able to send your message to one person or hundreds of people. The pre-recorded message you create can be played to a live person that is actually answering the phone or to their voicemail. There are a couple of other features that you may want to look for including sales promotions voice messages, event messages, future appointments and any emergency alerts.

Voice Broadcasting Service

There are also messaging services that will allow you to record short or long messages that if a live person is answering the phone they can respond to questions through the use of the touch pad on their phone. One of the more popular features of these systems is that if the listeners want to be transferred to a live person they can be transferred to one of your employees or to an outside third party.

Now, using a voice dialer service is fairly simple once you find a quality provider. The real issue is making sure that your outbound message is effective. You want to have a clearly written script, one that not only makes sense when you read it but when you hear it back. You should start with an enticement, something to grab their attention, and then talk about the purpose of your message and close with a call to action. Creating a sense of urgency is important. Don’t just tell them this deal is good for a limited time, give them a cut off.

You will get better results if you end your message with a strong call to action. The ending is as important as the enticement you offer at the beginning. It is vital that your message is clear, persuasive and creates a desire within your listener so that they are motivated to do what you are wanting them to do.

Take the time to do the research and find a quality voice broadcasting service. This will allow you to create an advertising campaign almost immediately and for a lower cost than most other advertising tools. Through the use of pre-recorded messages you can now compete with the big dogs in the industry you are in without having to have an in house call center. You will now be able to send out thousands of messages at a fairly inexpensive cost so that you are protecting your bottom line and increasing your profitability.

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Question 1: What Are The Costs?

You need to know if there are setup fees. Don’t let them give you the run around on this questions, if they won’t answer the question go to the next service on your list.

Question 2: Is the Service Self Serve or Middleman?

Will you be the one that is managing and scheduling your broadcasts or do you have to rely on someone else to do everything on your behalf. There are benefits to either, you want to make sure you are getting top quality customer service though.

Question 3: Double Billing and Transfer Fees

There are some providers that want a per minute rate but then turn around and double bill you by charging you for each person that is on the line. Ask if there are extra fees for a transfer or if they double bill to make sure you are not going to be charged twice the advertised rate.

Voice Broadcasting Service

Question 4: Are There Extra/Hidden Fees?

If you are planning on sending out a lot of simultaneous calls you should plan on having to pay for extra ports. However you should not have to pay a setup fees, busy signals, disconnected numbers, unanswered calls or fees for calls that are transferred. Ask about what extra fees there are and what they are for.

Question 5: What is the Per Minute Rate?

Ask flat out what the per minute rate is. If they are telling you that it is ten to twelve cents per minute that is a very high rate. Then you should ask what the hidden fees are. You should also ask about the delivery and sound quality of the messages. Ask for references, ask the tough questions.

Question 6: Ask About the FTC’s Telemarketing Sales Rule Opt Out Compliance rate.

This is important, because the last thing you want is to end up in legal trouble… and it will be you in trouble not the voice broadcasting service. The FTC enacted the Telemarketing Sales Rule, and that law requires that in order for a person to receive a pre-recorded message that they opt in for them. This is very similar to the unsubscribe link on the bottom of emails. Ask the company what tools they use to make sure they are not calling people they shouldn’t be.

Question 7:  Can You Pause a Campaign?

Suppose that your marketing campaign is causing your phones to be lit up, your staff is so busy that they can’t take one more phone call, which is excellent it means you have a successful campaign going.  Will the service provider allow you to put the campaign on pause so that when interested parties want to transfer to a live agent they aren’t hearing a busy signal.

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Voice Broadcasting Service

You might proceed like a lot of business owners, and start a telemarketing campaign.  Despite how people may feel about telemarketers, the industry has been in place for 40 plus years, and is still going strong, because it works.  However, there is a downside to telemarketing.  You have to get into the business of having employees. Employees cost money. They need to paid for their time and labor on the phones.  Plus, now office supplies have to bought.  There has to be phones, work stations, phone lines, and an office from which your telemarketers can work in.   All of this might be more than what you’d like to get involved with.  Or, you simply might not have the money to hire employees, manage them, and to set up a fully functional call center.  All you want to do is to advertise your product so that you can get some revenues in for your business.

This is why you should consider to the option of voice broadcasting. Voice broadcasting is a software program that allows you to record a message, and then send that message via phone, or via computer files.  The purpose of this is to get your message out to many people.  The advantages of voice broadcasting are many.  You can save an enormous amount of time and money.  You don’t have to worry about operating a phone bank full of employees and their issue.  You can be a one person phone bank, and send one effective message out to the public.  Not only this, but you have the time to speak clearly, and not have to worry about increments of time taking up thousands of dollars per second.  You are in total control of your message, your vocal inflection, and anything else that would effective in getting your message out.

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Let’s use the example of a political campaign.  The purpose of a political campaign, is to get the word out about a politician, and to persuade people to vote for the candidate. It’s true that most political campaigns will run television ads.  They might even purchase time to advertise a political message on the radio.  But both of these options are very costly.  They also don’t guarantee that people are even tuned in to a particular tv or radio station during the time that the advertisement is running.  So a political campaign can be taking a huge financial gamble when they spend money on a tv or a radio advertising spot.

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Another way that a political campaign can get the word out to people is by handing out flyers.   This is a form of print advertising.  This might be slightly effective, but then again a lot of these flyers simply litter the ground, or end up in the trash bin.  Worse, a political campaign counts on strangers to hand out these flyers.  If they pay these strangers to hand out the flyers, what can happen is that the paid flyer distributor can dump the flyers in a trash bin somewhere, and then claim that they have handed out the flyers.  They are getting paid anyway, so they don’t care.  So now the political campaign has been cheated out of their funds, or they have in some way wasted money on flyers used for print advertising.

One other tactic that a political campaign can use is the use of phone banks.  The campaign will solicit volunteers to call people in the community, spread the campaign message, and then ask the people to get out and vote.  This does some good, but then the campaign has to rent space to hold the phone bank in.  They then have to buy phones, and purchase phone lines so that calls can be made.  They also have to get supplies to create a workspace.  They have to essentially set up a temporary call center.  The campaign doesn’t want to set up a call center, they just want to get the message out about their candidate for election.

So how can a political campaign, or any other entity get their message out to masses of people, and still save money doing so?  They can use voice broadcasting technology. You can see with the follow examples how they could be wasting money, time, and energy with little reassurance that their efforts will work.  If they used voice broadcasting technology, they could target specific groups of people, get their message out as they wish, and save themselves lots of money.

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They can use a technology called voice broadcasting.  Voice broadcasting allows blast of messages to go to hundreds and thousands of people either through voice mail on the phone, dialing a phone number to broadcast the message, or by sending a voice message by computer file.  The possibilities are only up to the subscriber of a voice broadcasting service.

So, how does this benefit a manager? This can work for their benefit in several ways.  First, they can send out messages that pertain  to any changes in the business.  A memo again can get lost. Furthermore, sending out memos takes up time that is spent on the administrative staff.  This is one task that can be eliminated.  A manager can simply send out their messages, and do a voice broadcasting blast that will go to the voicemails of everyone in the company.  Or these voice broadcast files can be sent to the inboxes of every employee that has a company internet inbox. If the voice file is sent via the internet, the employees can simply respond back that they have heard the message, and then the managers can know for sure that the employees have heard the message that was sent out.

Voice Broadcasting Service

Managers can also use voice broadcasting to as a tool for their advertising campaigns.  Businesses spend untold amounts of money in order to get the attention of customers, so that they can buy their products and services.  A resourceful manager will find that when they send out a voice broadcast regarding their products and services, they can cut out so many “middle men” and save themselves a ton of money.

Finally, a manager can use voice broadcasting as a way to hold meetings.  Some managers don’t want have what are known as “open meetings”.  This is when there is a main speaker, and then the speaker opens up the meeting for input, and for questions.  This can be a huge time waster.  So, a manager might decide to record their thoughts and direction, and then send the recording via a voice broadcast.  The employees can then listen to the message of this “closed meeting” on their own time.  This helps to keep the productivity of the office smooth.  The managers don’t have to worry about keeping their offices staffed because everyone has left for the meeting.  They can instead send a pre-recorded meeting and then blast the message to as many people as they’d like. Now, every has the message of the meeting, and there was no down time in the office, or on the production floor.

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For example, let’s look at a typical call center.  The typical call center is housed in a building dedicated for call center operations.  There will either be desk, table panels, or cubicles.  This is where the telemarketers or the lead generators will work.  There will also be call center supervisors who will be in charge of overseeing the employment of the call center workers.  There will also be operations managers. These people are in charge of overseeing the complete operations.  There will probably be some tech support people running around to make sure that all of the phones, and the computers are working.  Then there will be upper management present.  Their job is to oversee the bottom of the whole operation.  And of course, there will be a receptionist to answer any incoming calls.

Voice Broadcasting Service

Now all of this is fine, but let’s think about how much this all cost a business owner.  They have to rent a building. They have to hire all levels of management and employees to get call  center operations done.  They have to buy equipment to perform all of these task.  They have to make sure that their call center supervisors are also good trainers, so that the telemarketers, or the lead generators get the message of the company out, and on message.  If your head is spinning just from imagining even part of the cost for this type of operation, then you can see how running a voice broadcast campaign can save time and money.

You see, even with all of this preparation and work to get a message out, or to generate leads for sales, there is no guarantee that all of this is going to give you the returns on investments that you need.  Regardless if your marketers are successful or not, they still need to be paid for their time on the phone. This means that if they aren’t creating revenues via sales or leads, then you are spending money on their efforts, and not their results.  Efforts are fine, but they are drawing in revenues, which is why you are in business.

But let’s say that a company or a business entity decides to use a voice broadcast service.  There is one message that is being blasted to thousands of people across a targeted calling area.  This message will be presented exactly the way it was meant to be presented.  The business owner has just saved themselves thousands of dollars already, because they don’t have to spend money on a phone room of telemarketers or lead generators.  The caller can dial a certain number if they want information and then be connected to a live operator.  Yes, the business owner will still have to hire, but now they have hired people to process positive leads.  This is money well spent.

Voice Messaging Service

The work place: A manager can send out vocal correspondence to their employees via a voice blast.  These messages will reach the employees either by their business voicemail boxes, or they will be sent by a computer file to their business inbox.  This is also a great way for managers to create vocal files in order to create “closed” meetings.  Instead of interrupting the flow of business by holding one long meeting, the manager can create a voice file that can be listened to at the leisure of the employees. Especially if this voice file was sent via email, then the employee can even listen to this when they at home on their personal computers.

Voice Broadcasting Service

Political Campaigns:  A political campaign will typically hire volunteers to operate a phone bank.  What this does is stir up interest  in the community about a political candidate.  Or, the phone calls can educate people in the community about what the candidate stands for, and then ask those people for their votes on election day.  This is okay, but it cost money to rent a space big enough to host a phone bank.  On the other hand, the same money can be used to create a voice broadcast campaign.  In this way, a message that is exactly as the campaign desires it to be is sent out to the community. The same message of “Get out and vote!” or “Please vote for this candidate”, can still be expressed.  This can reach so many more people than a human phone bank volunteer could, and this method saves the campaign lots of money.

Advertising Campaigns: In order for a business owner to generate revenues, they have to let people know that they exist.  They create an interest in their products and services by creating advertising campaigns.  Typically, they might do this by creating a print or an advertising campaign.  This is fine, but it cost a  lot of money!  On the other hand, they can accomplish the same things by sending a phone blast.

Financial and Loan Companies:  These entities need new leads all of the time in order to generate business. In the past, they might have hired a team of telemarketers to generate those leads.  The problem is that not only do the lead generators need to be paid, costing the business money, but the quality of the leads sometimes can be questionable.  By using a voice broadcast system that prompts people to press a number on their keypads, a company can be pretty sure that they have hot leads.  These leads are going to be from people who want more information about the product or service.

So the bottom line is, when an entity wants to save time, money, and when they want to reach out to as many people as possible, it’s in their best interest to start a voice broadcast campaign.

Voice Messaging Service

What is voice broadcasting?  Basically it is a phone dialing service that sends announcements from your company to your companies phone list.  This phone list may be made up of a customers, prospective customers, and community partners.  Because you are supplying the phone list based on your contacts you will not have to worry about running into issues with individuals who have been placed on the national “do not call” registry.  Additionally, voice broadcasting typically consists of two different messages.  One that is designed for answering machines and voicemail as well as one that has been recorded for calls that are answered by a live person.

Voice Broadcasting Service

Perhaps the best thing about voice broadcasting is that you have the capability to either reach one person or more than a thousand people with one type of communication.  This can be especially useful if you are trying to get the word out about a special event, upcoming sale, appointment reminder, or even an emergency message.

There are many different systems out there designed to help you with your voice broadcasting.  In fact these systems have the capability to switch the recorded message based on who answers the phone (a real person or a voicemail).  Additionally, many of these systems allow the recipient of the call to hit their touchtone phone to manipulate the message.  In fact, the most popular aspect of these systems is that the call recipient can often be transferred directly to another extension so that they can speak to a company employee.

No matter what the system you choose is you must remember that the most important part of voice broadcasting is the actual message that you are going to be broadcasting.  You must be sure that you take some time to construct the text of the message so that it gets your point across.  Your script is the only thing that your customers are going to hear so you want to be sure that you are very specific with your word choices.  Be sure that you take your time with this process and listen to your script as it is spoken because that is how your customers are going to receive it.

Voice Messaging Service